iconic shoes and athletic gear

Online Catalog, web

  • Client: PUMA
  • Firm: Beam Interactive
  • Role: Art & Creative Direction, Illustration
  • Online: www.puma.com (since redesigned, but still amazing)

To feature the latest seasonal release of casual shoes and clothing, I helped design and lay out a Flash-based online catalog that put the user, well, on the throne. The night it launched it was so popular it briefly crashed the Puma web servers.

I was also able to art direct various executions for Puma running and soccer, both to feature product and offer online services for aspiring athletes.

Click any work for a slide show and full descriptions.

Brookline, MA