improving the way health care works

web, print, environmental

  • Client: Athenahealth
  • Firm: Beam Interactive
  • Role: Art & Creative Direction, Strategy
  • Online: www.athenahealth.com (since redesigned but still awesome)

athenahealth is a cloud-based medical records, billing and back office provider for over 67,000 medical providers. In addition to redesigning the product pages to streamline information, we launched the "This Is How" infographic-style campaign that appealed to doctors and (as our research revealed) their preference to see all the nuts and bolts behind a product or service. Backed up by extensive OLA and environmental placements, the campaign revealed the breadth of athenahealth's expertise and the power of cloud computing.

Click any work for a slide show and full descriptions.
Brookline, MA